Marketers and developers paid much more for a conversion in Apple Search Ads during Q4 2021 than they have in the past, according to SplitMetrics. The average CPA in Q4 … Read the whole story
The company also suspended nearly 270,000 accounts from its network, attributing the increase in monitoring to AI. While there were many new patterns, fake … Read the whole story
The research focused on determining the activities associated with "interest" on Facebook, as well as the accuracy of user interests from participants worldwide. Read the whole story
Brands that improve viewability, brand safety and ad-fraud prevention are more likely to see gains in their conversion rates. Read the whole story
Jump Ads enables programmers and marketers to give consumers the option to jump to supporting apps to continue their smart TV viewing. Fox Television … Read the whole story
"Building a seasoned, hyper-capable direct report team of real leaders, not just managers, is what often separates higher-functioning CMOs from the pack," says Gartner's … Read the whole story
A federal judge has granted class-action status to advertisers suing Facebook over allegedly inflated "potential reach" metrics. Read the whole story
Investors sent shares of the company down another 8% on the London Stock Exchange today. For the last month shares are down nearly 30%. Read the whole story
Now it's time to put brand at the center and fully adopt strategic, brand-to-bottom-line omnichannel marketing. Read the whole story