Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Disney Streaming, part of Disney Media & Entertainment Distribution, has announced a new chief technology officer to oversee the D2C streaming business unit housing Disney Plus, Hulu, ESPN Plus and … Read the whole story
by Laurie Sullivan
Google announced the next set of trials for its Privacy Sandbox proposal aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This … Read the whole story
by Laurie Sullivan
Zynga continues to build a next-generation ad platform to serve the entire mobile industry, and it is buying up ad-tech companies to do it … Read the whole story
by Colin Kirkland
Looking to heighten the effectiveness of its ad suite, Twitter is testing three new formats it hopes will give advertisers more creative and innovative … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Brands spent more on paid sources in 2021, but earned/unpaid still drives almost all traffic for some industries, Contentsquare reports. Read the whole story
by Karlene Lukovitz
Google expands efforts to fight misinformation with a new label about "highly cited" sources and an enhancement of its alerts regarding "rapidly evolving topics." Read the whole story