Performance Marketing Insider
by Laurie Sullivan, Staff Writer
As a huge Batman fan, Josh Dwiggins loves that the superhero does not have superpowers, but can always achieve success through hard work, discipline and dedication. Read the whole story
by Laurie Sullivan
Google Cloud Retail Search, now available to all retailers, provides the ability to integrate Google-like search features on digital properties without the need to … Read the whole story
by Laurie Sullivan
Microsoft Chief Product Officer Panos Panay last week announced a reorganization that puts many of the products supporting Android under a new dedicated group … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How … Read the whole story

COMMENTARY
by Michael McLaren, Op-Ed Contributor
Shareholder activism, strong economic growth, and low interest rates helps explain the surge in M&A interest. Read the whole story

COMMENTARY
by Karlene Lukovitz
While Roku and Fire TV devices still dominate, their combined share of ad views dipped by 7 percentage points year over year. Read the whole story

COMMENTARY
by Steve Smith, Staff Writer
What do you do when performance CPMs balloon from $2 to $6? One of the largest manufacturers of licensed entertainment icons like Batman and … Read the whole story