Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Gen Z leads the recommerce market as consumers look to resell products they no longer use. Recommerce is a growing trend, as some products become more difficult to find and … Read the whole story
by Laurie Sullivan
Google pulled dozens of apps from its Google Play store after determining they include software that harvests data without the device-owners' permission. Read the whole story
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by Laurie Sullivan
Havas Group on Wednesday announced the acquisition of Search Laboratory, a digital agency focused on data. The company, a Google Marketing Platform partner, is … Read the whole story
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by Laurie Sullivan
Content, monetization and marketing technology company InMobi now provides advertisers with direct access to Anzu's mobile programmatic inventory worldwide after announcing a deal with … Read the whole story
by Joe Mandese
Shows results of Frank's RedHot in-game ad campaign based on intrinsic criteria. Read the whole story
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Advertising on Amazon is happening all year round, with 43% of brands buying ad placements throughout the year. Read the whole story
by Wayne Friedman
EDO will give brands TV commercial airings connected to engagement data via EDO Ad EnGage, which Discovery will use during the upfronts for its … Read the whole story
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Personalization, automated content creation, contextual targeting and dynamic ad insertion are among the ad-related applications for AI. Read the whole story
by Joe Mandese
The majority of all advertising buys today are AI-enabled -- and they will represent more than 90% of the marketplace within ten years. Read the whole story
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by Ray Schultz
One new tool allows email marketers to shift from using the open rate as a metric. Read the whole story
COMMENTARY
by Kim Lawton
In a highly saturated market, building trust and credibility is critical to driving sales. Here are three tips to make that process easier. Read the whole story
COMMENTARY
by Adam Broitman, Op-Ed Contributor
Marketing and growth leaders should adopt strategy that builds customer trust, creates a mutual value exchange, and drives growth. Read the whole story