Mom says all she wants is time with family on Mother's Day. But her click behavior tells another story, according to data from Microsoft … Read the whole story

Tinuiti takes the lead for PacSun's analytics, creative, display, paid search, paid social and shoppable media initiatives to increase awareness and reach more buyers … Read the whole story

Two students studying in Russia went public late last week on LinkedIn with claims that Google rescinded their internship offers while studying at a … Read the whole story

Brightcom will announce a deal this week with Intent IQ to use its bid enhancement service to better identify IDs in a cookieless environment. … Read the whole story

"Nche Noel Ntse has been perpetrating a puppy fraud scheme to exploit the COVID-19 pandemic for personal gain, while taking advantage of unsuspecting and … Read the whole story

The platform was developed by Nielsen and outputs an "equity index score" marketers can utilize to make their media mixes more inclusive. Read the whole story

Ranked in order, the top 10 OOH advertisers in 2021 were McDonald's, Apple, Geico, Amazon, American Express, Coca-Cola, Allstate, Google, Walt Disney Pictures, and … Read the whole story