Performance Marketing Insider
by Laurie Sullivan, Staff Writer
DuckDuckGo may have begun as a private search engine, but on Tuesday it debuted a web browser to run on Macs, now in Beta, with Windows coming soon. Read the whole story
by Laurie Sullivan
Digital ad revenue in the U.S. rose 35% to $189 billion last year as marketers spent more to reach consumers, according to a report … Read the whole story
by Laurie Sullivan
OpenWeb has announced the acquisition of Adyoulike, a global advertising platform based in France. Read the whole story
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by Laurie Sullivan
Audigent on Tuesday will launch integrations with audience segments from Comscore to support cookieless targeting, changing the way advertisers curate and buy programmatic ad … Read the whole story
by Richard Whitman, Columnist
OMG's new private marketplace went live April 8 and includes inventory from retail vendors/networks such as Cooler Screens, GSTV, Grocery TV, Lightbox, and others. Read the whole story
by Wayne Friedman
Effectv has struck a deal with Comscore for its local TV measurement product, to be a "new form of currency" for Comcast's local cable … Read the whole story
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Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons. Read the whole story
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by Wendy Davis
Companies that participate in the collection and sale of location data describe their practices in confusing language, bury disclosures in lengthy privacy policies, or … Read the whole story
by Ray Schultz
Most lack the technical ability to deploy new technology, Clevertouch reports. Read the whole story