Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Lotame analyzed the 2022 revenue impact from Apple's privacy changes, and estimates the Identifier for Advertisers to have a total impact on companies of about $16 billion -- up 9% … Read the whole story
by Laurie Sullivan
Google in partnership with agency SN37 has launched its sixth season of visual arts incubator Creator Labs. The content, grounded in social impact and … Read the whole story
by Laurie Sullivan
Rakuten Big Give Week played host last year to hundreds of brands and retailers including Ulta, Nike, Walmart and Macy's to celebrate its loyal … Read the whole story
COMMENTARY
by Joe Mandese
Part of mobile's deceleration in recent years was likely due to saturation and the law of big numbers, but its resurgence is due to … Read the whole story
COMMENTARY
by Allysun Lundy, Op-Ed Contributor
Data only works when you put it to work, but once you do, it can unlock so many opportunities to enhance a shopping experience, … Read the whole story
COMMENTARY
by Joe Mandese
"Alternative currency is not just a question of research and methodology. It's about operationalizing it." Read the whole story
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by Todd Wasserman
In Twilio report, 42% of respondents predict the demise of the cookie will lead to lower ROI on their marketing spend. Read the whole story