Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Advances in AI and machine learning will mimic human interactions and bring synthesized conversations into the metaverse. Meta Platforms is building a digital voice assistant to help people interact
hands-free … Read the whole story
by Laurie Sullivan
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday that estimates local digital advertising will grow 9%, to $92.8 billion, accounting for … Read the whole story
by Laurie Sullivan
Common search problems fueling rapid growth in returns for retailers -- specifically Amazon -- are becoming a major issue for ecommerce brands, says Joe … Read the whole story
COMMENTARY
by Eric Turkington, Op-Ed Contributor
Big tech's grip on consumers' attention means they effectively "own the rails" and can exact a toll on brands that simply cannot ignore their … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The final day of the ARF conference highlighted the meaninglessness of audience "impressions," as well as nebulous terms like "watching," "viewing," etc. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Three industry leaders were asked to "define impression." They gave three distinctly different answers. Read the whole story
by Wendy Davis
"Google uses its market dominance to improperly tie together its products and lock users into the Google ecosystem," businesses allege in a new complaint. Read the whole story
COMMENTARY
by Karlene Lukovitz
Game publishers helped develop a solution that combines television-scale reach via CTV inventory, with digital's trackability. Read the whole story
by Ray Schultz
Buy Now, Pay Later (BNPL) is Increasingly popular, giving consumers a safety net. Read the whole story