Merkle, Dentsu's technology-enabled customer experience management company, on Wednesday unveiled its global Experience & Commerce practice, and named the leadership team spearheading the agency's … Read the whole story

Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot are the first to use the cleanroom built for TV streaming. Read the whole story

Only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making, and 51% have employees dedicated to analytics, a report by … Read the whole story

Well-researched content improves the likelihood that a purchasing manager will take a sales call from a vendor. Read the whole story

March was also the first month to expand vs. a year-ago month that also had gains. (The U.S. ad recession began in March 2020.) Read the whole story

The Entertainment on Demand division foresaw a Q1 decline in penetration for Netflix, and lays out the reasons for an overall flattening of SVOD … Read the whole story

Marketers can handle media-buying and omnichannel campaigns without the high cost and expertise required in-house. Read the whole story

Project is based on the American Academy of Dermatology's findings that fewer than 6% of image-based search results show conditions on POC's skin. Read the whole story