Performance Marketing Insider
The feature gives users of Google's search engine and YouTube in Europe a new cookie choice -- one they can accept or reject with one click while signed out or … Read the whole story
Brave this week announced a feature to its browser's native search engine, Brave Search, on desktop and mobile. Read the whole story
Appsumer, which provides automated reporting to performance marketing teams, released data this week analyzing the impact of Apple's App Tracking Transparency on larger and … Read the whole story
Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business … Read the whole story
"This enhanced monitoring program is now underway, and will be continued into the foreseeable future," the MRC said in a statement. Read the whole story
Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals … Read the whole story
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B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. Read the whole story
COMMENTARYEvocative quizzes became Yankee Candle's consumer-trial tactic once the pandemic eliminated in-store sampling, while people were at home enjoying candle fragrances. Read the whole story
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While some say upfronts should be abandoned, one ad-tech exec argues that national addressable advertising has reached a point where it needs and deserves … Read the whole story
- COMMENTARY
The metaverse is here. Smart brands will take advantage of the opportunities it affords and be ready for the potential challenges that will come … Read the whole story
