A study released by Apple and conducted by a professor at Columbia Business School looks to change perceptions that have circulated about the impact of Apple's App Tracking Transparency. For … Read the whole story
Elon Musk doesn't believe in paid advertising -- at least according to many years of published reports. He has avoided such practices since July … Read the whole story
Google will launch tools in the coming weeks to help marketers acquire new customers, among other features for its automated Performance Max Platform. Read the whole story
The features are designed to simplify customer workflows between the two different ad-serving systems and increase efficiency for cross-platform buys and deliveries. Read the whole story
The solution allows advertisers to bring their own media for streaming inventory directly negotiated with TV networks. Read the whole story
"If he makes it more toxic that generally will benefit the competition," notes GroupM's Brian Wieser. Read the whole story
Consider the subway ads for new film "The Northman," which sparked a Twitter guessing game. Read the whole story
TiVo's latest survey finds nearly a quarter of North American adults have scanned a QR code or tapped an interactive ad. But under 60% … Read the whole story
Two-thirds of consumer packaged goods marketers said return on ad spend was their most important metric. Read the whole story
The Group said it is merging MediaCom with Essence, completing the integration of Mindshare with Neo and forming a new performance media operation called … Read the whole story