Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Built by former agency execs, the platform supports applications across entertainment, education, internal communications and other areas at companies including Ameritrade, Cannes Lions, CBS News and
Vayner Media. Read the whole story
by Laurie Sullivan
Google has expanded the type of personal information it will remove from search results on requests such as a physical address, phone number, and … Read the whole story
by Laurie Sullivan
Microsoft Advertising supports an audience of 1 billion people who are 15% more likely to spend, corporate VP Rob Wilk said at the company's … Read the whole story
by Laurie Sullivan
Microsoft Advertising this week named Tinuiti Global Agency of The Year for innovation, efficiency and growth. It's the first independent performance marketing firm to … Read the whole story
by Joe Mandese
The new interface, which will launch in the second half of this year, was developed by connected TV ad-tech developer tvScientific and will enable … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube's Q1 2022 ad revenue grew a weaker-than-expected 14% to $6.9 billion versus Q1 a year ago. (It was supposed to rise 25% to … Read the whole story
by Fern Siegel
Performance-marketing expert Dimitri Maex named Global CEO of Initiative, while Jarrod Martin is tapped as Global CEO of Reprise Digital. Read the whole story
by Joe Mandese
"This upcoming device coverage replaces slim proxies with comprehensive and stable currency-grade measurement," says CRO Mark Rotblat. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Truth No. 1 (which has remained No.1 for as long as I can remember): Accept that a percentage of your digital ad dollars will … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Adobe advises candidates applying for jobs in marketing and IT to study up on Photoshop, video editing and digital marketing. Read the whole story
COMMENTARY
by Kathy Sheehan, Op-Ed Contributor
The pandemic did not create new trends -- but it did kick some of the trends that were already out there into overdrive. Read the whole story
by
Deal-hunting and learning about products are the biggest reasons that U.S. consumers watch shopping livestreams. Read the whole story