Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google said it will donate up to $100,000 of training scholarships for every business in the U.S. Read the whole story
by Laurie Sullivan
The rewards program will create digital offers on Walmart.com and the Walmart app, where customers can access hundreds of cash rebates.The multiyear agreement rolls … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Jake Loveless, CEO at Edgemesh, created a feature for his new company that filters fraudulent web traffic based on a formula intended to make … Read the whole story
by Sarah Mahoney
The real bombshell is that sales at Amazon's online stores actually declined, falling 3% to $51.1 billion, compared to the prior year. Read the whole story
by Joe Mandese
"We're still very happy and pleased with the way the advertising team is performing and how advertising has been valued by both sellers and … Read the whole story
COMMENTARY
by Karlene Lukovitz
Upfront buys will also be about evenly divided among CTV-first, linear-first and combined, according to a new survey from Advertiser Perceptions and The Trade … Read the whole story
-
by Ray Schultz
Advertisers are also increasing their creative efforts in each campaign, VidMob reports. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
At this week's Brand Insider Summit - QSR, Insomnia Cookies' Brand Manager Nicole Geyer gave us the secret password to enter its hidden Cookie … Read the whole story
COMMENTARY
by Ryan Green
It's becoming a cookieless world. So where do we go from here? First, we need to measure what matters. Read the whole story
COMMENTARY
by Aurora Wintz, Op-Ed Contributor
Seventeen years ago, co-founder Jawed Karim posted YouTube's first ever video, Me at the zoo, and the digital landscape, paving the way for Vine, … Read the whole story