Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Brands should consider using ads that appear in video content, rather than during a break in content, when advertising on CTV, a study by MAGNA Media Trials and GumGum finds. … Read the whole story
by Laurie Sullivan
Amazon unveiled a Virtual Product Placement beta program that allows marketers to place "approved products" into participating Prime Video and Amazon Freevee original content … Read the whole story
by Laurie Sullivan
Microsoft Edge made significant gains in recent months, officially surpassing Apple's Safari browser as the second-most popular option for the desktop worldwide, according to … Read the whole story
by Laurie Sullivan
Lotame reported Tuesday that buying of high-quality, third-party audience data rose 25% globally in second-half 2021 vs. the same period in 2020. Read the whole story
by Joe Mandese
The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies … Read the whole story
by Wendy Davis
The Digital Advertising Alliance is rolling out a certification program for companies that issue addressable media identifiers -- meaning mechanisms to identify and recognize … Read the whole story
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by Karlene Lukovitz
The platform uses ACR viewing behavior data from Vizio smart TVs and offers plug-ins with cross-platform buying solutions partners. Read the whole story
by Wayne Friedman
The first new ad innovation is Peacock Frame Ad, where a display ad can be "framed" around video content. Speaking at the IAB Newfronts, … Read the whole story
by Joe Mandese
The coalition asks Musk to uphold "three nonnegotiable standards of community trust and safety," or risk a call to advertisers to pull their spending … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Fifty-nine percent of marketers believe it's a fallacy that some customers are more valuable. That may explain why only 25% of firms have achieved … Read the whole story
COMMENTARY
by Nelson Freitas
Every brand now has to be cognizant of keeping customers and employees safe on some level. How well a company embraces "health" and treats … Read the whole story
by Wendy Davis
T-Mobile appears to have walked back plans to use subscribers' web-browsing history for ad targeting. Read the whole story