Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than 500 paid per click (PPC) specialists … Read the whole story
by Laurie Sullivan
Nextdoor neighbors have become influencers as the platform grows, so the company launched an in-house sales marketing team to support advertisers. Read the whole story
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by Laurie Sullivan
DISQO on Thursday announced the acquisition of a software-as-a-service technology company that enables marketers to learn what consumers really think and feel about their … Read the whole story
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by Laurie Sullivan
KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search … Read the whole story
by Steve Ellwanger
A need for more space is a big rationale for using Apartments.com, as tracked by new study -- and shown in new campaign. Read the whole story
by Colin Kirkland
A new report by Similarweb compares advertiser and consumer interest in Tiktok to its competitors, and shows advertiser interest in TikTok is accelerating, while … Read the whole story
by Wayne Friedman
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
You can't stop ad fraud with blacklists or "Good Housekeeping" seals on websites. Millions of new domains and delivery paths are created daily. Read the whole story