Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Searchmetrics' analysis suggests Google may have stopped trying to increase competition on Google Shopping in the UK since the country left the European Union under Brexit. Read the whole story
by Laurie Sullivan
GroupM has released findings of the Sightline Global Digital Out-of-Home survey on perceptions of DOOH advertising, which found that DOOH campaigns drive direct action … Read the whole story
by Laurie Sullivan
Responsive Display Ads will undergo a major transformation in second-half 2022, connecting creativity and advertising to provide a better mobile offering for advertisers -- … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The process is based on deterministic and search-intent audience targeting anchored in contextual. Read the whole story
by Wayne Friedman
Podcast ad revenue is projected to add another 45% to $3.1 billion in 2023, and 37% more by 2024. In 2021 financial services represented … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Boomers are most annoyed by targeted ads and Gen Z is the least bothered by them, Frontier reports. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
If you check out TikTok, you might think the content seems a bit handmade or even amateurish -- but that's the point. Read the whole story
COMMENTARY
by Ed Keller
Brands need to evolve the way they think about influencer marketing to capitalize on a changing landscape for social influence with everyday influencers. Read the whole story
COMMENTARY
by Ashwini Karandikar, Op-Ed Contributor
Marketers and agencies require an accurate way to compare currencies to allocate their investment in ways to maximize the marketer's return on ad spend. … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
That average was 40 months. In 2018, the average CMO tenure was 43 versus 44 months in 2017. Read the whole story