Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase.
Some 15% … Read the whole story
by Laurie Sullivan
The suit alleges Google has a monopoly on Android app distribution, requires app makers to pay fees to Google and locks them into Google's … Read the whole story
by Laurie Sullivan
Brittany Richter, chief operating officer, NP Digital U.S., talks about how to handle a massive growth spike. Read the whole story
by Joe Mandese
"This represents a huge opportunity for brands to think outside the 30-second ad spot," writes CMO Josh Feldman. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most say their consumer experience is more important than a brand's products and services. B2C and B2B customers now expect brands to earn their … Read the whole story
COMMENTARY
by John Bishop, Op-Ed Contributor
The genre's growth depends on developers closing a critical gap between experienced advertisers that prove full-funnel effectiveness and novices that see only another channel … Read the whole story
by Karlene Lukovitz
One senior exec will now focus exclusively on services, and another on advertising, per a new report. Read the whole story
COMMENTARY
by Joe Mandese
"The data, marketing and creative industries remain in limbo, unsure of what form the U.K.'s data protection reforms will take," DMA CEO Chris Combemale … Read the whole story
COMMENTARY
by Amy Lanzi, Op-Ed Contributor
Shoppers have learned they can have anything they want in today's always-on shopping systems. They also want to embrace sustainable habits but are easily … Read the whole story
COMMENTARY
by Adam Broitman, Op-Ed Contributor
As marketers prepare for the reality of a privacy-centered world, there are three core strategic pathways for success -- anonymous, direct first-party, and federated … Read the whole story