Search & Performance Insider
DuckDuckGo has developed a feature its Chrome extension to block Google's tracking and ad targeting methods and interactions on websites called Topics and FLEDGE (First Locally-Executed Decision over Groups Experiment). … Read the whole story
Google has previewed the launch of a feature that will give people more control of the ads they see across Search, Discover, and YouTube. … Read the whole story
Google on Wednesday announced plans to expand its search by image and text tools to find local businesses in Google Maps and Google Search, … Read the whole story
Match Group asked for a temporary restraining order against Google on Tuesday, to prevent removal of the company's app from its Google Play app … Read the whole story
TikTok announced on Monday that it is expanding its partnership with location data platform Foursquare in order to help advertisers on the video platform … Read the whole story
Dark patterns "involve obfuscation and a lack of clarity, with the likelihood or outcome of tricking consumers into making choices they don't necessarily intend," … Read the whole story
A new study by VidMob finds star power strongly drives ad engagement for Snap users. Ads that open with a celebrity spokesperson have view … Read the whole story
Brand performance agency Media Culture says the new tool can measure online and offline channels, along with the 'halo' effect. Read the whole story
mParticle offers a set of tools that it says will help marketers to personalize experiences throughout the customer journey. Read the whole story
"We are excited to work with two independent media agencies that understand the importance of local connections," says USCellular's Verchele Roberts. Read the whole story
- COMMENTARY
Consumers are more skeptical of advertising and brand promises these days, especially when verification is only a tweet or Google search away. Read the whole story
