Inside Performance
Google plans to incorporate a new signal into image ranking with a schema to make its image search results more inclusive and diverse, representing a wide range of skin tones … Read the whole story
The automated tool allows marketers to define audiences, budgets and ad formats, and upload creative assets to create, manage and optimize campaigns without having … Read the whole story
Despite bad press, lawsuits and supply problems, Peloton increased its ad investment and spent more of its budget on YouTube and Facebook than other … Read the whole story
COMMENTARYA new study of hundreds of ad execs finds they prefer targeting consumers in "laid-back" couch potato mode, versus the "lean-forward" orientation digital media … Read the whole story
Roughly 85% of CTV impressions delivered in 2021 were across just 10 platforms--and advertisers that used fewer platforms achieved greater unique reach. Read the whole story
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How can brands meet the moment without getting burned? For one, discover how employees and consumers feel before -- NOT after -- you take … Read the whole story
COMMENTARYMeta is shifting from a "Be Bold" mission statement to six new corporate values: Move Fast, Focus on Long-Term Impact, Build Awesome Things, Live … Read the whole story
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Email is one of the top three content delivery channels for SMBs, the Meta Branded Content Project reports. Read the whole story
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"The gaming industry is bigger than Hollywood and the music industries combined, and it's setting the stage for the metaverse," says MacPhedran. Read the whole story
