Performance Marketing Insider
by Laurie Sullivan, Staff Writer
NetElixir CEO Udayan Bose believes walled data gardens will become more important in the coming year. Google is expected to talk more about it at its Marketing Live conference Tuesday. … Read the whole story
by Laurie Sullivan
Rakuten and The Golden State Warriors renewed a partnership that will drive Warrior fans to use the Rakuten program to enhance shopping experiences, and … Read the whole story
by Laurie Sullivan
Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"We already built the bridge between CTV and mobile," said Helen Lum, EVP AppScience. "Now we are having conversations with linear TV networks who … Read the whole story
by Wayne Friedman
The estimated media value of advertising from March 23-May 22 placed on streamers' sister TV network airwaves and paid TV advertising was $322.2 million … Read the whole story
by Joe Mandese
Billings were not disclosed, but the account includes search, social media, OTT/CTV SEO, local TV, radio and out-of-home media. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Newspaper publisher McClatchy teamed up with Bombora to offer market intelligence to help marketers connect with business prospects and pull them into the sales … Read the whole story
COMMENTARY
by Joe Mandese
If you had asked me what the hottest ad medium would be coming out of a global pandemic, retail wouldn't have been the first … Read the whole story