NetElixir CEO Udayan Bose believes walled data gardens will become more important in the coming year. Google is expected to talk more about it at its Marketing Live conference Tuesday. … Read the whole story
Rakuten and The Golden State Warriors renewed a partnership that will drive Warrior fans to use the Rakuten program to enhance shopping experiences, and … Read the whole story
Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and … Read the whole story
"We already built the bridge between CTV and mobile," said Helen Lum, EVP AppScience. "Now we are having conversations with linear TV networks who … Read the whole story
The estimated media value of advertising from March 23-May 22 placed on streamers' sister TV network airwaves and paid TV advertising was $322.2 million … Read the whole story
Billings were not disclosed, but the account includes search, social media, OTT/CTV SEO, local TV, radio and out-of-home media. Read the whole story
Newspaper publisher McClatchy teamed up with Bombora to offer market intelligence to help marketers connect with business prospects and pull them into the sales … Read the whole story
If you had asked me what the hottest ad medium would be coming out of a global pandemic, retail wouldn't have been the first … Read the whole story