Performance Marketing Insider
by Laurie Sullivan, Staff Writer
"The macroeconomic environment has deteriorated further and faster than anticipated," Snap CEO Evan Spiegel warned Monday in a Securities & Exchange Commission filing. Read the whole story
by Laurie Sullivan
Google Marketing Live highlights also include the rollout of YouTube Short Ads, adding 3D and augmented reality to shopping ads in search, and signups … Read the whole story
by Laurie Sullivan
Kids believe their generation has a much clearer understanding of gender compared to older generations, with 80% of kids and teens trusting people their … Read the whole story
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by Wendy Davis
"Google cannot allow its online advertising-focused digital infrastructure to be weaponized against women," lawmakers say in a letter sent Tuesday to CEO Sundar Pichai. Read the whole story
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by Colin Kirkland
A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the … Read the whole story
COMMENTARY
by Diane Keng, Op-Ed Contributor
McKinsey & Company's "Next in Personalization 2021 Report" found that more than 70% of consumers expect personalized interactions from brands. What's more, 76% of … Read the whole story
COMMENTARY
by Ivy Cohen
Thanks to social media and real-time news, brands may pay a price when their actions or statements are out of sync with expectations. Read the whole story
by Les Luchter
Google "whisky drinker" images, and you'll find lots of older whiter men -- but not quite as many as there used to be. Read the whole story