Amazon will surpass Walmart to become the largest retailer in the U.S. by 2024, adding more than $294 billion in U.S. sales between 2021 … Read the whole story

The product, AnswerThePublic, will be integrated into NP Digital's UberSuggest to give users visual images of Google searches and content ideas. Read the whole story

The Yandex Group signed an agreement with the Federal Antimonopoly Service of Russia and a consortium of Russian Internet companies in connection with an … Read the whole story

"Measuring and optimizing attention is an integral component of cutting through the noise," says Activation Chief Jon Waite. Read the whole story

Part of the problem: fast-rising ad prices on social media, making it harder for digital natives to acquire new customers and head toward profitability. Read the whole story

Guidelines include preferred vendors for data matching and attribution, creative format recommendations and more. Read the whole story

Consumers are showing signs of disillusionment with the power of media to shape social norms. Read the whole story

Snap is targeting hotels, airlines, tours, and online travel agencies in today's launch of Dynamic Travel Ads. Read the whole story

Most marketers are confident in cookieless solutions, and are serious about first-party data (another buzzword), Mediaocean reports. Read the whole story

The overall bulk of that promo and ad messaging came from TV networks using their own airwaves -- $867 million in media value from … Read the whole story