Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Fraudulent search -- direct and organic -- non-paid traffic contributes about 27% of website traffic, largely driven by scrapers, crawlers, and malicious bots, according to cybersecurity firm CHEQ. Read the whole story
by Laurie Sullivan
The latest Retail Affiliate Marketing Sales Index measures gross merchandise sales directly attributable to affiliate marketing promotions from Jan. 1-Dec. 31 and compares the … Read the whole story
by Laurie Sullivan
Twitter is preparing a feature that will allow users to receive notifications about new tweets that match a particular search term similar to the … Read the whole story
by Laurie Sullivan
Israeli-based Wix recently launched a campaign in Germany that makes fun of the company's name translated into German. Read the whole story
by Colin Kirkland
Tech platform 4D Sight announced today the beta launch of a new program that will help creators monetize by allowing them to insert ads … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It's not about deprecation of the cookie, but about the fact that many digital consumer platforms are starting to massively readjust the cost-per-acquisition they … Read the whole story
COMMENTARY
by Karlene Lukovitz
Survey finds Americans spend nearly $1,000 per year on gaming, on average, and millennial gamers are estimated to spend more than $66,000 in a … Read the whole story
by Joe Mandese
The cost of various forms of ad fraud including app install farms, SDK spoofing, click spam, ad stacking and click injection, is projected to … Read the whole story
COMMENTARY
by Karla Fernandez Parker, Columnist
Among the problems in targeting Hispanics: Your ads don't have people who look like us. Read the whole story
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by Wayne Friedman
One-third of the projected $18.9 billion in CTV and streaming ad revenue this year will be bought before the TV season starts, to a … Read the whole story
by Colin Kirkland
Michael Blanche, co-founder of the cannabis-focused customer acquisition platform Surfside, talked with "Digital News Daily," providing insights on current cannabis-industry trends. CRM" and "CPG" … Read the whole story
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About 70% of consumers worldwide said they had switched brands at least once in the past year. Read the whole story