Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Many predictions are being made about what Apple will announce at its WWDC conference. Technology evangelist Robert Scoble believes Apple will introduce a user-centric web search engine similar to
Google … Read the whole story
by Laurie Sullivan
Audio can change the way consumers feel about a brand. Recent studies conducted by neuromarketing analytics firm Neuro-Insight set out to prove it. Read the whole story
by Laurie Sullivan
A recent study analyzes the "real" carbon cost of goods and services and the impact of digital ad campaigns, focusing on paid-acquisition channels such … Read the whole story
by Colin Kirkland
Instagram and Facebook Reels will be updated with a range of new creative tools including audio-editing options, new interactive stickers and longer clips. Users … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It's not about deprecation of the cookie, but about the fact that many digital consumer platforms are starting to massively readjust the cost-per-acquisition they … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Dozens of civil rights groups are urging Google to shed location data in order to protect women seeking abortions from prosecution. Read the whole story
COMMENTARY
by Lisa Singer, Staff Writer
"I realized that I will not spend a minute of my day and minute of my career kind of wasting my time and energy … Read the whole story
COMMENTARY
by Drew McLellan
Every agency has a website and social presence. Companies can shop around and compare options without much regard for geography before coming to a … Read the whole story