Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Apple's Safari, the default browser on all Macs, iPhones, and iPads, is the second-most popular browser with more than 1 billion users, but still a distant second to Google Chrome. Read the whole story
by Laurie Sullivan
The completed acquisition of Xandr allows the company to build up its ad business -- particularly in CTV and linking it to search advertising. Read the whole story
by Laurie Sullivan
The EU imposed sanctions on Volozh on Friday as part of its sanctions against Russia, citing that he supported "materially or financially, the Government … Read the whole story
-
by Laurie Sullivan
Apple hosted its Worldwide Developers Conference 2022 on Monday, announcing many new features, hardware and software, including iOS 16. Read the whole story
by Laurie Sullivan
Google searches reflect worldwide consumers' concerns about the economy. Trending higher in May 2022 was the keyword "cheap," the company reported Monday. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A recent report from the Irish Council for Civil Liberties calls out real-time bidding as the "biggest data breach ever recorded," because it tracks … Read the whole story
by Wendy Davis
The Federal Trade Commission plans a "start-to-finish reboot" to its guidance for digital advertisers, the agency said Friday. Read the whole story
by Colin Kirkland
About 67% of 500 marketers recently polled by Sprout Social plan to invest at least a quarter of their budgets in metaverse tactics related … Read the whole story
COMMENTARY
by Patrick Lane
For one: You don't need to have every ad platform active to start. Pick a channel, define a target and see how it responds … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
One study points to shipping costs, and that sounds just about right. Read the whole story