Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Cybersecurity company Surfshark on Tuesday released findings compiled from 18-years of data that suggests the U.S. is the most data breached country. Read the whole story
by Laurie Sullivan
Facebook is developing a product that will not rely on anonymized personal information from users. It will be more in line with privacy guidelines … Read the whole story
by Laurie Sullivan
The dashboard shows the type of information a Russian citizen inside the country or a Russian-language speaker outside Russia's borders sees on Yandex.ru in … Read the whole story
by Joe Mandese
"We decided we did not want to include projections from four years ago because we felt they did not properly reflect the current situation … Read the whole story
by Joe Mandese
Marchese's move comes as Madison Avenue is paying more attention to attention-based metrics and advertising inventory. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
For example, Impossible Foods reported an 85% spike in quarterly revenues in December 2021. Read the whole story
COMMENTARY
by Patrick Lane
For one: You don't need to have every ad platform active to start. Pick a channel, define a target and see how it responds … Read the whole story
by Wayne Friedman
Traditional linear TV-focused political advertising continues to underdeliver large segments of voters, according to a survey by MiQ, a programmatic media company. In a … Read the whole story
by Fern Siegel
Burger King UK's new campaign, "Whopper To A Flame," is on a mission - to a hot home. Read the whole story
COMMENTARY
by Kiri Masters
Most marketers are making three critical mistakes. For one: spending based on historical channel sales. Read the whole story