by Laurie Sullivan
Amazon has reportedly begun to focus more on local ads in an effort to compete with Google and its "near me" approach. One way … Read the whole story
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by Laurie Sullivan
During the coming months, Tumblr's parent company, Automattic, intends to expand the partnership with GumGum by implementing Verity across WordPress.com, reaching hundreds of millions … Read the whole story
by Laurie Sullivan
The addition of Google Ads and YouTube advertising is expected to change marketers' expectations as the company continues to build out its managed services, … Read the whole story
by Joe Mandese
The proposed standards cover many outcomes measures routinely used by the ad industry, including attribution and multi-touch attribution, marketing mix modeling and experiments. Read the whole story
by Wendy Davis
LinkedIn charged two advertisers "for rampant non-genuine activity, which persisted on LinkedIn's platform due to its deficient auditing and verification measures," two companies tell … Read the whole story
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by Ray Schultz
Salesforce has unveiled several enhancements to its Marketing and Commerce Clouds to connect marketing, commerce and service data, and has expanded its Customer Data … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
To answer this question, Aki Technologies turned to neuroscience, measuring brainwave activity among consumers who watched the Super Bowl. Read the whole story
by Tanya Gazdik
Over half of Toyota's national TV ad spend in May was allocated to NBA games as the playoff field continued to narrow, per iSpot.tv. Read the whole story
by Joe Mandese
Zenith reduced its 2022 worldwide ad spending forecast down 1.1 percentage points to 8.0% from the 9.1% it forecasted in December 2021. The revision … Read the whole story
by Colin Kirkland
Discord is free to download, ad-free, and does not sell user data. In partnership with Razorfish, Samsung has designed the server for fans, gamers, … Read the whole story
COMMENTARY
by Elise Stieferman
The key to digital marketing is accountability -- which does not, and should not, equate to attribution. Read the whole story
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by Ray Schultz
Martech is the top area for involving the procurement department, and creative services is less so, the CMO Council and KPMG report. Read the whole story
by Ray Schultz
"All the attributes that have traditionally made direct marketing powerful - data, accountability, measurability - really apply, or should apply, to all marketing today," … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by … Read the whole story
COMMENTARY
by Joe Mandese
By deprecating identity tracking, Apple has spurred a gold rush among agencies to develop new, far more innovative and effective ways of targeting people. Read the whole story