Performance Marketing Insider
by Laurie Sullivan, Staff Writer
"Creating genuinely engaging, useful content is difficult and can be very costly," Erika Varangouli, head of International Brand at Semrush, told "Inside Performance." Read the whole story
by Laurie Sullivan
eBay is expanding its ad offerings to support full-funnel ad strategies and in the coming months will launch new ad units, move products from … Read the whole story
by Laurie Sullivan
YouTube updated ad requirements for its masthead to allow previously prohibited consumer categories in certain states and countries to run. Ad bookings for the … Read the whole story
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by Laurie Sullivan
The funding marks an important milestone in accelerating the marketing and ad sector's ability to determine how their creative drives brand growth. Read the whole story
by Laurie Sullivan
GR0, which began as an SEO firm, moves into paid search with the acquisition that provides a foundation for the company's new Google Ads … Read the whole story
by Joe Mandese
The long-awaited updated guidelines will be released for public comment on Tuesday. Read the whole story
by Sarah Mahoney
It announced a new try-on feature for its shoes, using AR lens -- plus the opening of its first in-person Amazon Style store. Read the whole story
COMMENTARY
by Jeff Snyder
Ready to become an early adopter? Here's how you can redefine your brand in a new space. Read the whole story
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Amid supply-chain bottlenecks and labor shortages, businesses face greater difficulties in keeping customers satisfied. Read the whole story