Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Blippar's integration of augmented-reality tool Blippbuilder with Microsoft Teams, announced Tuesday, enables Teams users to collaborate on AR content without having to know how to code. Read the whole story
by Laurie Sullivan
Federal Reserve officials signaled plans Monday to consider a 0.75-percentage-point interest-rate hike this week. Global Equities Research Managing Director of Equity Research Trip Chowdhry … Read the whole story
by Laurie Sullivan
The new marketplace, Buy Direct, allows consumers to click on products and purchase them within Bing's platform. Microsoft handles the checkout, but it's not … Read the whole story
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by Laurie Sullivan
Basis Technologies has created a feature to automate time-consuming processes and reduce repetitive manual tasks required to build and share digital ad reports. Read the whole story
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by Laurie Sullivan
Invoca, a conversation intelligence company powered by AI, closed $83 million in Series F financing on Tuesday, giving it a $1.1 billion valuation. Read the whole story
by Joe Mandese
The update "re-examines" the 10-second cumulative exposure duration for counting a valid impression including "sight, sound, and motion", as well as 3D and virtual … Read the whole story
by Wendy Davis
Siding against Google, a federal judge ruled that a group of account holders can proceed with a host of privacy related claims stemming from … Read the whole story
by Wendy Davis
Browser developer Mozilla on Tuesday backed a federal antitrust bill that would prohibit the largest online tech companies from giving their own products and … Read the whole story
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by Ray Schultz
Over three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. Read the whole story
by Joe Mandese
Six months after the Big 3 ad forecasters concurred that this would be a year of growth likened to a "once in a lifetime … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But they are turned off when emailed too often, Movable Ink reports. Read the whole story