Performance Marketing Insider
by Joe Mandese
Pitching brand support for sustainability, social justice and other causes may be important, but it's not hooking consumers to pay attention. Read the whole story
by Laurie Sullivan
Sam's Club is building out its advertising business, launching an ad experience and self-service ad platform with sponsored product search ads. Read the whole story
by Sarah Mahoney
Apple is on track to become Kantar's first trillion-dollar brand, moving back into first place this year with a valuation of $947.1 billion. Read the whole story
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by Karlene Lukovitz
InnovidXP is designed to provide a 360 view of the TV ecosystem, says the company. Read the whole story
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by Wayne Friedman
Nielsen One Alpha will show advanced audience and business outcomes, allowing marketers to see how campaigns deliver on niche audiences, and what actions were … Read the whole story
by Wendy Davis
The new "Total Cookie Protection" tool aims to prevent ad-tech companies from creating profiles of users based on data collected across sites. Read the whole story
by Colin Kirkland
Emerging technologies such as blockchain, AI and IoT platforms -- systems of interrelated computing devices -- are gaining traction in the marketing world. But … Read the whole story
by Steve McClellan
Acorn-i is an e-commerce platform that includes self-service technology that provides a suite of analytics and insights products combined with AI-powered retail media capabilities. Read the whole story
by Wayne Friedman
The companies say the deal will create the largest local CTV marketplace for political advertising --- ad inventory from MadHive's local broadcast clients and … Read the whole story