Performance Marketing Insider
by Laurie Sullivan, Staff Writer
San Diego-based Permission, which built its business model on getting permission from consumers to access their data, announced the appointment of former Meta executive Thomas Shin to CEO. The
user-level … Read the whole story
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by Laurie Sullivan
IBM launched an initiative as part of the Cannes Lions festival, bringing together agencies and rands to generate awareness and action to mitigate bias … Read the whole story
by Laurie Sullivan
The carbon footprint metric breaks down an ad campaign's emissions and includes data on ad tech platforms that contributed. The new metric will be … Read the whole story
by Fern Siegel
Fuzzy provides 24/7 access to veterinarians and product recommendations that can be turned into a care plan delivered to your doorstep. Read the whole story
by Wendy Davis
Democratic lawmakers on Friday urged Google to prevent its search engine from returning links to anti-abortion clinics in response to searches for phrases "abortion … Read the whole story
by Steve McClellan
The announcement came at the Cannes Lions Festival and marks the first such agreement between Walmart Connect and an agency holding company. Read the whole story
COMMENTARY
by Joe Mandese
"You can't just create your own metric and call it certified. Or anoint vendors to be the best vendors on the planet when there's … Read the whole story
COMMENTARY
by Lisa Singer, Staff Writer
"It makes you a better leader and you're stronger and more focused in what you're doing." The "it," for Delta Faucets' Maggie Miller, is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Vidmob plans to announce an SaaS platform that will enable marketers to analyze performance data from video, text, augmented reality and other elements that … Read the whole story