Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Adobe, Epic Games, Meta, Microsoft and more than 30 companies and organizations have formed a standards group for metaverse tech to foster open, interoperable standards for augmented and virtual
reality, … Read the whole story
by Laurie Sullivan
Fluency ran tests to determine whether improving the Google Optimization Scores used for paid campaigns would help attain better performance for key performance indicators … Read the whole story
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by Laurie Sullivan
The CMO Council's report on "Smart Spending At Speed. Is This Real?" produced in partnership with KPMG LLP found that CMOs who get the … Read the whole story
by Wayne Friedman
Although these finals are nowhere near any of the 12 pre-pandemic series from 2008-2019 in terms of viewing, NBA marketers this year took a … Read the whole story
by Ray Schultz
Users are experiencing delays in sending or receiving email messages. Read the whole story
by Steve Ellwanger
Mondelez paid $2.9 billion for Clif Bar, which reportedly holds the #1 position in the U.S. protein and energy bar market. Read the whole story
by Sarah Mahoney
The pandemic may have broken the model for predicting brand value. Read the whole story