Performance Marketing Insider
Adobe, Epic Games, Meta, Microsoft and more than 30 companies and organizations have formed a standards group for metaverse tech to foster open, interoperable standards for augmented and virtual reality, … Read the whole story
Fluency ran tests to determine whether improving the Google Optimization Scores used for paid campaigns would help attain better performance for key performance indicators … Read the whole story
The CMO Council's report on "Smart Spending At Speed. Is This Real?" produced in partnership with KPMG LLP found that CMOs who get the … Read the whole story
Although these finals are nowhere near any of the 12 pre-pandemic series from 2008-2019 in terms of viewing, NBA marketers this year took a … Read the whole story
Users are experiencing delays in sending or receiving email messages. Read the whole story
Mondelez paid $2.9 billion for Clif Bar, which reportedly holds the #1 position in the U.S. protein and energy bar market. Read the whole story
The pandemic may have broken the model for predicting brand value. Read the whole story
