BrightEdge analyzed how marketers curate experiences for consumers 9 months after Google's rollout of Core Web Vitals, a performance-focused measurement for websites. Google made the update in September 2021. Read the whole story
Microsoft Ads now offers a full cashback program tied to search to drive more sales and higher return on ad spend. The program is … Read the whole story
Twitter continues to step up the introduction of tools and services that advertisers can use to create engagement and monitor performance. Read the whole story
Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference in performance, while reducing carbon … Read the whole story
Through the deal with Snowflake, Open AP is starting a clean room effort "that will be cross platform and cross publisher." TV network execs … Read the whole story
Comscore was the only local TV measurement company selected to participate in the Horizon test. Horizon Media will test Comscore's local TV measurement data … Read the whole story
New voluntary standards issued by the Network Advertising Initiative restrict some members from collecting or using precise location data that could reveal consumers' visits … Read the whole story
A federal appellate panel has granted Meta's request to review a trial judge's decision allowing advertisers to proceed with a class-action over allegedly inflated … Read the whole story
For example, "Cosmopolitan" is experimenting with an AI system that can create original, realistic images and art from a short text description. Read the whole story
For one, recognize the four segments in a downturn, among them the majority group: the pained-but-patient segment. Read the whole story
Brands quadruple their ad spending on Amazon as shoppers hunt for deals. Read the whole story