Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The move was announced last week after Wikipedia introduced Wikimedia Enterprise, a paid service for large organizations that want to pay to repurpose its content. Read the whole story
by Laurie Sullivan
The group formed Agencies for Reproductive Rights during the weekend following the Supreme Court's decision to reverse Roe v. Wade. Read the whole story
by Laurie Sullivan
Reddit launched its first national TV campaign buy in partnership with R/GA in the U.S. and Canada, encouraging those who view the ad to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Dollar General has begun to explore a variety of ad options, adding to the display, mobile, app, audio, video, and CTV ad units it … Read the whole story
COMMENTARY
by Karlene Lukovitz
The fake content identified included screensaver channels, photo widgets, games and mobile pretending to be CTV streaming content, per a Peer39 analysis. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Martin Bush, senior director for Adelaide, discussed helping clients "achieve better outcomes by better and more efficient media." Read the whole story
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by Ray Schultz
Teams can create email, landing pages and forms with a drag-and-drop feature, Knak says. Read the whole story
COMMENTARY
by Corinne Casagrande
Facing a bear market alongside rising inflation is enough to make any consumer skittish. But for seniors 65+ in the U.S., it can be … Read the whole story
COMMENTARY
by Karlene Lukovitz
D2C marketers report planned spend on CTV averaging 10% of media budgets; want better brand-lift measurement capabilities. Read the whole story