Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The survey from Traackr found that more than 70% of consumers at least somewhat agree they are more likely to buy a product from a brand if they collaborate with … Read the whole story
by Laurie Sullivan
YouTube continues to explore ways to help marketers engage with consumers through short-form video on Shorts, which can be used to build awareness in … Read the whole story
by Laurie Sullivan
Ad trends data from AdTheorent found 57% of U.S travelers consider themselves "revenge travelers" -- making up for lost time due to the pandemic. … Read the whole story
COMMENTARY
by Jeffrey L. Bowman, Op-Ed Contributor
While the agency world has been a leader in marketing to multicultural audiences, it has lagged behind in diversifying its own ranks. A 2020 … Read the whole story
by Ray Schultz
Most cyber felons seem to feel they can do without subject lines, Expel finds. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The GOP had complained of alleged bias. Campaign emails would be given immunity from spam placement if they adhere to Gmail rules. Read the whole story