Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google launched this week the first Heroes of Small Business sweepstakes and business scholarships through a partnership with StartOut, an LGBTQ+ nonprofit that helps facilitate mentorship, access to
capital and … Read the whole story
by Laurie Sullivan
With consumers returning to being thrifty, marketers need to adjust messages to express compassion, understanding and savings, according to data from research firm GWI. Read the whole story
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by Laurie Sullivan
Google will pay $90 million to settle a class-action lawsuit with U.S. application developers over alleged anticompetitive behavior in the Google Play Store. And … Read the whole story
by Wendy Davis
A judge granted preliminary approval to Google's proposed settlement of a lawsuit claiming the company exposed sensitive information of Android users who downloaded a … Read the whole story
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by Richard Whitman, Columnist
The Australian company says the new offering makes agencies "vastly" more efficient and will help it more deeply penetrate the North American market. Read the whole story
by Wendy Davis
The Copyright Office on Thursday declined to endorse expanding copyright law in a way that would require online aggregators to pay news publishers for … Read the whole story
by Sarah Mahoney
H-E-B's strength shows that regional retailers can do a great deal to differentiate themselves online, building simple and easy-to-use tools for online shoppers, says … Read the whole story
by Steve Ellwanger
Jimmy John's debut so high up in Customer Satisfaction Index was at least partly due to the chain's "freaky fast" delivery policy. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Is "clean" the new sexy? If you are a mom or dad put off by the treacherous-sounding "Inactive ingredients" in your kid's Acetaminophen or … Read the whole story
COMMENTARY
by Phil Case
Brands often blunder by focusing too intensely on a return on advertising spend model for all media dollars, which looks at value from only … Read the whole story