Performance Marketing Insider
What increases the percentage of a website tag being successful? Gerry Bavaro, chief strategy officer of Merkury, Merkle's identity resolution and data platform, explains the nuances of targeting without cookies. Read the whole story
Most shoppers prefer some form of gift card personalization, with 30% of shoppers willing to pay an additional $3 to personalize their gift cards, … Read the whole story
Amazon now holds an industry-leading 33% of global market share for cloud computing, with its annual growth above that of the overall market for … Read the whole story
COMMENTARYMargo Kahnrose, CMO of Skai, says the company's long-term goal is to connect marketers to any marketing channel from its platform. Read the whole story
Faced with pressure from civil rights groups and Democratic lawmakers, Google now says it will shed data showing that people visited abortion clinics or … Read the whole story
Yahoo’s Multimedia Journalism Fellowship is returning after a successful inaugural year in 2021, the company announced last week. The program offers opportunities and professional development … Read the whole story
"The fastest-growing area of training is the demand for addressing capability gaps in ad tech and martech (42% in 2022 vs. 26% in 2019)," … Read the whole story
The agency's "Uncertainty Report" draws on millions of signals to highlight the Big 5 driving uncertainty: the economy, geopolitical conflict, climate change, trust and … Read the whole story
Advantage Unified Commerce combines the expertise of Amazon specialists Beekeeper Marketing and eShopportunity, e-commerce solution provider Sage Tree and shopper agencies IN Connected and … Read the whole story
- COMMENTARY
Of all the lessons learned from COVID, perhaps the most important is that empathy, simplicity, and clarity are paramount to success. Read the whole story
