Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Swaying votes in favor of a political party, initiative, or candidate is the goal of advertising, but 75.4% of respondents to a BDEX survey said political ads do not make … Read the whole story
by Laurie Sullivan
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad insertion platform, will power Equativ's addressable live TV advertising for broadcasters, rights owners, … Read the whole story
by Laurie Sullivan
Some believe the tools to identify performance for influencer marketing are lacking, a Publicis Sapient report shows, with 34% of CMOs and 51% of … Read the whole story
by Wendy Davis
Google is urging the Supreme Court to leave in place an appeals court's dismissal of a lawsuit accusing the company of assisting ISIS by … Read the whole story
by Nina Lentini
We all got used to scanning QR codes in order to access menus at the few restaurants we dined at (outdoors) during the height … Read the whole story
by
Only 20% of U.S. online adults said they are comfortable consuming content in an extended reality environment. Read the whole story
COMMENTARY
by Valerie Bernstein
New virtual channels demand you answer questions like: What will search look like in the metaverse and other emerging platforms? Read the whole story