Performance Marketing Insider
Swaying votes in favor of a political party, initiative, or candidate is the goal of advertising, but 75.4% of respondents to a BDEX survey said political ads do not make … Read the whole story
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad insertion platform, will power Equativ's addressable live TV advertising for broadcasters, rights owners, … Read the whole story
Some believe the tools to identify performance for influencer marketing are lacking, a Publicis Sapient report shows, with 34% of CMOs and 51% of … Read the whole story
Google is urging the Supreme Court to leave in place an appeals court's dismissal of a lawsuit accusing the company of assisting ISIS by … Read the whole story
We all got used to scanning QR codes in order to access menus at the few restaurants we dined at (outdoors) during the height … Read the whole story
Only 20% of U.S. online adults said they are comfortable consuming content in an extended reality environment. Read the whole story
- COMMENTARY
New virtual channels demand you answer questions like: What will search look like in the metaverse and other emerging platforms? Read the whole story
