Performance Marketing Insider
by Laurie Sullivan, Staff Writer
TikTok now offers an Inventory Filter for ads to help brands ensure that content does not serve up alongside potentially offensive clips and videos in the app. Read the whole story
by Laurie Sullivan
With an evolving vision as a "grocery technology company," Instacart is making major changes to its executive team and adding additional ad options for … Read the whole story
by Laurie Sullivan
Consumers spent $74.1 billion in June 2022, with more than $451.7 billion spent online year-to-date -- up 7.5% year-over-year, according to the Adobe Digital … Read the whole story
by Laurie Sullivan
On Tuesday, Google introduced the latest features highlighting automation and advertisers' ability to gain precise targeting through locations and exclusions and increase transparency and … Read the whole story
by Wayne Friedman
With this deal, the companies say media buyers can discover and activate addressable, biddable inventory across the span of Disney content, pushing broader use … Read the whole story
by Wendy Davis
"Companies that make false claims about anonymization can expect to hear from the FTC," Kristin Cohen, acting associate director for the division of privacy … Read the whole story
COMMENTARY
by Karlene Lukovitz
In April, free-trial offers were the No. 1 reason cited by SVOD users for signing up for a service, in an NPD survey. Read the whole story
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by Richard Whitman, Columnist
The Stagwell chief believes the continuing shift to digital and performance marketing makes the industry more resilient to bumps in the economy. Read the whole story
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by Ray Schultz
Customers and prospects are not demanding AMP for Email, according to a study conducted by the Email Sender & Provider Coalition. Read the whole story