Even as leading insurance brands look to cut expenses by reducing marketing spend, it's the right time to improve customer-acquisition strategy, says MediaAlpha CEO Steve Yi. Read the whole story
Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, … Read the whole story
SKUx wants to change the way promos are delivered and redeemed. Developers at the company created technology to capture first-party data based on how … Read the whole story
Google ChromeOS Flex, a version of the Chromebook operating system that can be used with most hardware, has moved from early access to general … Read the whole story
By selecting Microsoft as the technology and sales partner for its ad-supported tier, Netflix has remade Microsoft as an important digital ad player. Read the whole story
Shoppers who are familiar with fashion brands are most likely to seek out those brands' websites, even when they don't have a product in … Read the whole story
"I know kids are expensive as *@#$," says actress Kathryn Hahn. "So this year, I'm just going to spend less on them." Read the whole story
Headlines highlighting the innovative ways moms are coming together to source formula have contributed to major brands seeing the power of moms as consumers. Read the whole story
Rising ad spending for TV and streaming is coming from digital and social media as well as linear TV, according to a new survey … Read the whole story
Omnicom Media Group has the best "current offering," but Publicis Media Group leads on "strategy" and GroupM in "market presence," according to findings of … Read the whole story