TikTok owner ByteDance spent $2.1 million on lobbying in Q2 2022, up 130% from the previous quarter, and $4.7 million for the year in 2021, according to a public disclosure … Read the whole story
Automatic upgrades to convert Smart Shopping into Performance Max campaigns began rolling out in time for the holidays, according to Google, which touts Performance … Read the whole story
Place Exchange has expanded into Latin America, giving marketers access to more than 9,000 premium digital out-of-home screens. Read the whole story
Crealytics, which has a history in performance media, has expanded its retail media capabilities and leadership team. Read the whole story
Rio SEO says the partnership with Movable Ink will streamline the search experience for shoppers by delivering relevant content in email and mobile communications. Read the whole story
The segment, which includes Mediabrands, Kinesso and Acxiom, grew only 3.3% in the second quarter vs. 4.7% overall for Interpublic. Read the whole story
The new platform is more of a refinement, streamlining the process of integrating consumer data from various parties without giving up privacy protections. Read the whole story
Some are frustrated by difficulty assigning metrics, others with lack of resources, Hinduja reports. Read the whole story
For example: Relying too much on concentric circles when hiring means networks often filled with people just like the person doing the recruiting. Read the whole story
The ANA guidelines can level-set the industry, help us avoid inflated metrics and resolve some of the issues faced by both influencers and brands. Read the whole story