Visa suggests more people used credit cards to purchase in Q2. How does SEO fit in with spending trends? BrightEdge CEO Jim Yu shares some insights with "Search and Performance … Read the whole story
Despite recession fears, overall, spending growth rose in Q2 2022, with retail media spending up 42%, paid social up 15%, and paid search up … Read the whole story
The average CPM for programmatic OOH inventory increased from $7.10 in H2 2021 to $7.47 in H1 2022, according to Place Exchange data released … Read the whole story
Instacart is partnering with streetwear fashion and accessories designer Anwar Carrots on a collection inspired by Instacart and Anwar's shared love for the carrot. Read the whole story
While 75% of procurement execs say their role managing media has been successful, only 26% of marketing execs say so, according to a new … Read the whole story
The partnership with in-game advertiser Anzu aims to give brand and agency ad buyers increased transparency for display and video ad formats in mobile … Read the whole story
Here are three key ways marketers can set themselves and their brands up for success with the upcoming demise of cookies. Read the whole story
Contact lens retailer 1-800 Contacts has formally appealed a federal judge's ruling dismissing trademark infringement claims against Warby Parker over its search ads. Read the whole story
The findings are based on a recent IAB survey of ad execs conducted in July, as well as one fielded late last year. Read the whole story
Families expect to spend an average of $911 this year and 81% will spend more vs. last year. Increases are mostly due to inflation, … Read the whole story
Advertisers boosted their spending by 62% from a year earlier on Amazon's Sponsored Display ads during the two-day shopping event. Read the whole story