Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Consumers are shifting preferences to short-form video, so Facebook chose to do the same. It will shutter Live Shopping on October 1. The company wants creators to shift focus to … Read the whole story
by Laurie Sullivan
Local businesses with a Twitter presence may now have a good reason to set up a Professional Account. The company on Thursday announced a … Read the whole story
by Karlene Lukovitz
Producing teen shows that meet performance thresholds has proved tough for major streamers, including Netflix. Read the whole story
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by Wayne Friedman
CTV and social media measurement revenue for the quarter soared 56% and 26%, respectively. Read the whole story
by Wendy Davis
Meta has agreed to delay its purchase of the virtual fitness app Supernatural until either Dec. 31, or until a judge rules on the … Read the whole story
by Richard Whitman, Columnist
Hegarty's on-line course starts in September. He has long held the view that marketing has become too science focused in its quest for effectiveness. … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
D2C marketers are hobbled by access to accurate data, but most say they have a single source of truth, Measured and Sequent Partners report. Read the whole story