Performance Marketing Insider
Consumers are shifting preferences to short-form video, so Facebook chose to do the same. It will shutter Live Shopping on October 1. The company wants creators to shift focus to … Read the whole story
Local businesses with a Twitter presence may now have a good reason to set up a Professional Account. The company on Thursday announced a … Read the whole story
Producing teen shows that meet performance thresholds has proved tough for major streamers, including Netflix. Read the whole story
CTV and social media measurement revenue for the quarter soared 56% and 26%, respectively. Read the whole story
Meta has agreed to delay its purchase of the virtual fitness app Supernatural until either Dec. 31, or until a judge rules on the … Read the whole story
Hegarty's on-line course starts in September. He has long held the view that marketing has become too science focused in its quest for effectiveness. … Read the whole story
- COMMENTARY
D2C marketers are hobbled by access to accurate data, but most say they have a single source of truth, Measured and Sequent Partners report. Read the whole story
