Search & Performance Insider
An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make … Read the whole story
Google called out Apple in an ad campaign, putting pressure on the company for not adopting Rich Communication Services on the iPhone. Read the whole story
Havas Media Group VP of analytics Dana Cohen has worked with customer intelligence platform DISQO for nearly a year, and began testing the Outcomes … Read the whole story
The new guidelines are a companion to ones released by the ANA, 4As and AIMM for the buy-side in May Read the whole story
- COMMENTARY
How can marketers navigate their changing world while engaging with consumers in a meaningful, consumer-serving way that meets shifting expectations? Read the whole story
Jaffe is charged with growing the activation team across search, social, programmatic, analytics and ad ops. Read the whole story
- COMMENTARY
Shoppers demand personalization and follow-up notifications, Wakefield Research and Elastic report. That's where email teams come in. Read the whole story
"Out-of-home ad buying is the next kind of frontier," says Dan Dillon, CMO of Reveal Mobile. Read the whole story
