Brands and companies selling goods on Amazon this holiday season may need to cut back on ad buys to cover other costs the marketplace is passing on during the holiday … Read the whole story
Media professionals are not in sync with consumers' understanding of data privacy policies and concerns over how policies will impact work, and how companies … Read the whole story
Direct Digital Holdings, a Houston-based ad-tech group that went public in February on the U.S. Stock Exchange, has hired its first chief growth officer. Read the whole story
Cisco Meraki's top marketer doesn't believe cookies will completely disappear. Read the whole story
The PSA campaign, Protect & Connect, stars Prime Video actor Michael B. Jordan and actress-producer Tessa Thompson as internet bodyguards. Read the whole story
Consumers in the U.S. can now see popular podcast channels, episodes, playlists, categories and recommended shows alongside YouTube's existing Explorer page. Podcasting may be … Read the whole story
NAB has accused Google of unfair practices in advertising, but its members need help for the major pivot to D2C. Read the whole story
Is connected TV the new prime- time? And if so, how much of it is coming from the long-tail, YouTube, and other sources that … Read the whole story
The effort is part of Apple's push to increase revenue from the ad division. But will Apple Maps hurt its chances of further adoption … Read the whole story
Audio ads - whether in podcasts, music streamers or radio channels - are gaining popularity. Part of the rise is due to the pandemic, … Read the whole story
Movie studio national TV spend is down 27% to $625.5 million vs. 2019. The industry has pulled in half as many impressions from TV … Read the whole story