Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Brands turn programmatic on at the top of the funnel, but don't consider how it impacts the entire journey, according to Sam Huston, chief strategy officer at 3Q/Dept. Read the whole story
by Laurie Sullivan
Russia's leading search engine Yandex on Tuesday agreed to sell its news aggregator and home page to rival VK. The move will further limit … Read the whole story
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by Laurie Sullivan
The change and the tool that Google announced earlier this year began rolling out to eligible advertisers. Read the whole story
by Wendy Davis
Google is urging a judge to rule in its favor in a lawsuit brought by users who claim Assistant-enabled devices recorded conversations without consent … Read the whole story
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by Ray Schultz
Taktical is a growth agency that supports email marketing, SEO and paid search. Read the whole story
by Wendy Davis
Facebook has agreed to pay $37.5 million to settle a class-action lawsuit alleging that the company collected users' IP addresses, which offer general information … Read the whole story
by Joe Mandese
The news anchors utilize the same "photoreal" technology the developer Hour One uses to produce virtual avatars used by marketers to supplement real people … Read the whole story
by Wendy Davis
"The blurring of advertising and non-advertising content directed to children is not new, but the sophisticated and varied ways in which blurring can occur … Read the whole story
COMMENTARY
by Ben Kunz
Gen Z-ers are highly diverse. Try to capture such diversity in a few personas at your peril. Read the whole story
COMMENTARY
by Karlene Lukovitz
Survey suggests strong preference for ad-supported VODs regardless of income levels, age, methods of streaming access. Read the whole story
by Rob Williams
Roadblocks to creativity in a hybrid work environment included a lack of urgency and spontaneity among marketing teams. Read the whole story