Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Yevgeny Peres joined AppsFlyer as EVP product strategy, to help it surpass the $300 million in annual recurring revenue that its cloud-based software achieved this year. Read the whole story
by Laurie Sullivan
As brands grab real estate and keyword rankings in organic search, BrightEdge believes retailers need to become more visible. Despite the rise of zero-click … Read the whole story
by Laurie Sullivan
Amazon has granted some of its ad partners "advanced" status after launching the original program earlier this year. The Amazon Ads directory on the … Read the whole story
by Laurie Sullivan
iHeartLand is a state-of-the-art entertainment space that creates a venue for music and gaming, built using Fortnite's Creative toolset. Featuring music and podcast performances, … Read the whole story
by Joe Mandese
As they prepare to release a big ecommerce report, GroupM's business intelligence team late last week spent some time discussing the meaning of mixed … Read the whole story
COMMENTARY
by Graeme Hutton, Ed Keller
Paid influencers are far more effective in lifting brand consideration and preference than in impacting awareness. Here is a six-point checklist to spur consumers … Read the whole story
COMMENTARY
by Zoë Bunyard
For example: Involve the creator in the process from the beginning -- and build a foundation Read the whole story
by Wayne Friedman
Internet-connected devices are being targeted in a new fraud scheme, LeoTerra, that is estimated to have cost CTV advertisers around $10 million so far … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Basis Technologies' Grace Briscoe discusses trends in 2022 campaigns, where "spend is roughly 4x higher than in the same period in 2020." Read the whole story