Performance Marketing Insider
by Laurie Sullivan, Staff Writer
With 40% of global traffic not reachable through third-party cookies in Safari, Firefox and Edge, it has become difficult for advertisers to run campaign strategies in these browsers. Read the whole story
by Laurie Sullivan
The campaign launches with a new in-app shopping experience focused on discovery, expanding on Instacart's goal to evolve grocery shopping from transactional to inspirational. Read the whole story
by Laurie Sullivan
Google has made changes that affect the carbon calculator embedded in the company's Google Flights search tool. Read the whole story
by Todd Wasserman
Apple's "Relax It's iPhone-Shake" scored best with men for July, according to TV measurement company TVision. Read the whole story

COMMENTARY
by Joe Mandese
The reality is he trails Barack Obama by a margin of two-to-one in another key media metric: post-presidency news coverage. Read the whole story

COMMENTARY
by Karlene Lukovitz
After the spike in pandemic growth, consumers are redirecting some of their spend away from apps and back to activities like travel and restaurants. Read the whole story
by Wayne Friedman
Netflix is dominant in streaming consumers' "demand" for original TV programming, but traditional TV-movie companies lead for original and library programs on any platform. Read the whole story
by Karlene Lukovitz
Videos seem to work even on people who are "very receptive to bullshit," according to the head of Google's Jigsaw research arm. Read the whole story
by Ray Schultz
The bipartisan bill would allow small publishers to collectively bargain with Big Tech giants for fair payment for content. Read the whole story